Lia May Tung
Alumni: David Yurman | Burberry | Kering Eyewear | Saks Fifth Avenue | Dior
I Turn complexity into growth
Using strategy, structure and influence to help Teams and businesses perform at a higher level.
Commercial Strategy, Growth & Transformation Leader who aligns organizations, builds scalable operating models, and translates Ambiguity into executive decisions that drive growth.
strategy
Main strategic liaison for the CMO, SVP of Wholesale, and SVP of Retail at David Yurman
8 years partnering directly with VP-level and C-suite leaders across David Yurman, Burberry, and Kering Eyewear
Executive investment prioritization and commercial planning across a global retail and wholesale portfolio
Enterprise stakeholder alignment across 99 wholesale accounts and 75 retail locations (174 customer-facing channels)
Aligning executives, teams, and organizations around shared growth priorities.
Built David Yurman's Wholesale Digital Partnerships function from scratch
Redesigned fragmented operating infrastructure, processes and performance frameworks for Wholesale & Retail Marketing
Built Burberry's Skypad analytics infrastructure from ground up
Developed governance and KPI architecture across David Yurman, Burberry, Kering Eyewear
Building new capabilities, operating models, and governance frameworks that enable sustainable growth.
transformation
Commercial growth
Wholesale Exclusives strategy produced +$12.4M incremental sales
Wholesale Digital Channel achieved 24% omni sales penetration, 110% plan
Scalable growth frameworks across 99 wholesale accounts
Replenishment program additions of Footwear & Swimwear categories achieved US 2x revenue & global adoption
Designing scalable commercial and go-to-market systems that drive measurable business results.
Fun Facts
A small town girl from Hong Kong living in New York with big city dreams. Outside of work, I’m an avid podcast listener, film junkie, world traveller and restauranteur! My favorite cities are Paris, Ibiza, Milan, Bali, Siam Reap.
In a past life, I studied film and won a National Geographic competition and attended the Telluride Film Festival as part of the next generation of filmmakers.
Ask me for recommendations on: skincare, places to shop, restaurants, hotels - your girl’s got you! ;)